Before 2021 ended, one of our writers Jay Guevera said that Era Hardaway was one of his artists of the year. On the first day of the new year, Era is making an emphasis that he will have another excellent year. In the newest visual for It Is What It Is, Era states that [he's] not a scholar, but [he] does it major. The video involves Era dating women while gaining attention from others as he handles his business. His hook in the song summarizes the difference between who's real and who's fake by how they handle themselves. The beat was produced by TheBeachBoyy and directed by Virtue The Artist. You can stay up to date with Era on all social media @EraHardaway .
Written by: Jay Guevara @justinhisprime on all social media.