Build Your Base: How Music Sync Licenses Work For You
As an independent artist, you need to find as many ways to profit off of your hard work as you can. Streaming is great, but it isn't guaranteed, especially if your numbers ever slow down. Streaming, touring, and merch sales aren't the only ways to make cash off your music, there's also the lucrative but rarely spoken world of music sync licensing.
Music Sync Licenses are essentially contracts between the owner, composer, producer of a certain song, and a production company that wants to use that song in a visual medium. For example, if a commercial is being made, and they reach out to use your song, a music sync license is the written agreement ensuring that you get compensated and give consent for your song to be used in said commercial.
There are two main ways to profit off of music sync licenses, depending on the details of your contract:
Usually a one-time payout that the production company will pay you in exchange for permission to use your song in a film, TV show, commercial, or video game. If you were wondering, yes it is possible for you to get paid if someone wants to use your cover of someone else's song, usually because it is cheaper for the production company to pay a cover artist than an original.
Some music sync licenses offer the opportunity to receive royalties for the use of your music. If your music is on a film or TV show, you'd receive a royalty check every time it was rerun for later broadcast. You're much more likely to have royalties if you make original music for the TV show, movie, video game, etc. This is passive income, money you get without clocking in or out, and the best part, the more your music is in visual media, the more likely you'll find new fans, new listeners, and inevitably bump up your streaming numbers.