PG County spitter Olumide has returned with his first music video of 2022, iTried. A "one night only" performance set in times long past. The song is from his 2020 album Maintain. The video is black and white, with patrons of the lounge wearing clothing suggesting another era. All the elements of costume, set design and visual look make the video feel timeless. Harkening back to jazz crooners playing their hearts out in famed bars and clubs of yesteryear, establishing Olumide as this era's version of such icons.
The song itself is very personal, a steady flow and simple, but effective beat put more emphasis on the lyrics, and on the artist's ability to use words to paint the picture. Props to Olumide and MachineMedia for directing the video.
Written by Max Olarinde, @mobeige1 on all social media.