Pure Knowledge is an indie artist hailing from Richmond, Virginia. To learn more about the musical side of the song, check out our prior article on Avoidance here! Now let's proceed to the music video!
According to Pure Knowledge, it has "been a dream of mine for a long time to eventually film a music video in New York City." This music video is the very product of his dream, but it would not have been possible without the help of Slim Manny. Slim Manny, who is from Queens, New York, aided in recording and directing this music video. Both individuals shared the same vision for the video: A retro feel that still allowed Pure Knowledge to remain true to his authentic self.
The varying angles and contrasting shots really adds character to the song itself. The video is the cherry on top of the track. It is clear to see that Pure Knowledge is enjoying himself in the video.
Stream Avoidance here!
Follow Pure Knowledge On Instagram: @pure_knowledge
Make sure to check out his YouTube channel here for his many other visuals as well.
Written by Vy Truong, @avocavy on IG