Whoa. Want to talk about a moment in music history that just slaps you in the face? This was it for me. When A$AP Rocky dropped Live.Love.A$AP I finally understood how important branding can be for a musician. The aesthetic alone had me intrigued and then when I got to hear it... MIND BLOWN.
I remember I had just ran off on the plug so I was up big so I was in Church Hill living my best life. The first thing I did was check out the music video for "Bass" and at that moment I knew I was not only experiencing something special but something that was truly one of a kind.
A$AP Rocky solidified himself in hip hop history with this release because he did something that really had never been done before. He mixed Harlem's New York fly raps with Houston's classic chopped and screwed sound - and did it at the highest degree. After seeing the video, I replayed it - no lie - at least twenty-five times in a row before I eventually played the entire project.
The production for the song was dark but for lack of better words - LIT. It really had that trunk-rattling 808 pounding and the breakdown before the drop was suspenseful. The song structure was unique as well with him spitting 4 8 bar verses back and forth between his normal voice and chopped and screwed verses. The "chant" chorus at the end makes you want to take your head off your shoulders turn it upside down and start jumping up and down.
All in all, this song still reigns supreme in my life. I even tried to remix it (yikes) and if you haven't heard this song I suggest you get from under that rock. Times like these can't be duplicated but that's why timeless songs are so special... they are good throughout time. Forever.
Written by OG ILLA
Check out our services: themsqshop.com/bookmsq
Submit your music to: theMSQshop@gmail.com