One day after TikTok revealed its ambitions to build a fulfillment network, the app's parent platform ByteDance sets sight on curating a music streaming platform. Wall Street Journal first broke news about it this week stating that "significant hurdles remain in the negotiations, but ByteDance still wants the service to be fully integrated within TikTok and serve as a major streaming platform across the world."
Their streaming service known as Resso is currently available in India, Indonesia, and Brazil. The idea is to integrate the streaming platform into TikTok's short-form content and scale it to an international level. This move would directly put TikTok in competition with other major streaming platforms such as Spotify, Apple Music, and Amazon Music. For now, there's uncertainty that the streaming platform will expand to the United States but it's still highly possible.
In the prime era of social media, artists have gone viral on TikTok and many top hits have been made on the platform. Earlier in the year, they launched their distribution platform SoundOn which pays artists. Together with e-commerce, this could become the top platform for creators in the arts and entertainment sector. Last year, they became the number one internet platform, breaking Google's two-decade-long run.
Written by: Jay Guevara. @justinhisprime on all social media.
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