Tik Tok has been dominating social media for the past year and they have made another monumental move for their platform. They launched SoundOn, which helps indie artists get their music heard. How it works is that when the music is uploaded first on Tik Tok, the song will also get pushed onto other streaming platforms such as Apple Music, Spotify, Pandora, and Deezer. Via TechCrunch, Tik Tok stated that SoundOn will pay for one hundred percent of sound royalties on their parent site Byte-Dance and Byte-Dance-owned platforms. The payout will be 100% the first year and will go down to 90% for year two and beyond. A major advantage to this is that the artists will retain all their rights and royalties.
Creatives are in a strong microwave era where any dance routine or challenge can push a song. Two examples include Meg Thee Stallion's Savage Challenge which helped the song gain numerous music awards, and Doja Cat's Streets when the Silhouette Challenge took over social media for several weeks. This is a great opportunity for indie artists to have their music on the forefront with the Tik Tok creators. Tik Tok creators are the lifeline for trends, challenges, and how songs get discovered by new audiences. The app also surpassed Google as the world's most popular web domain at the end of 2021. Not only does the app handle distribution, but SoundOn does help with promotional tools and support for artists.
Written by: Jay Guevara. @justinhisprime on all social media.
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