Tik Tok has been dominating the social media realm for the past year and they have made another monumental move for their platform. They recently launched SoundOn, which can help indie artists get their music heard. How it works is that when the music is uploaded first on Tik Tok, the song will also get pushed onto other streaming platforms such as Apple Music, Spotify, Pandora, and Deezer. Via TechCrunch, Tik Tok stated that Soundon will pay for one hundred percent of sound royalties on their parent site Byte-Dance and Byte-Dance-owned platforms. For major streaming providers mentioned earlier, the payout will be 100% the first year and will go down to 90% for year two and beyond. If you go into Soundon's FAQ section, they note that artists will retain all their rights and royalties.
Creatives are in a strong microwave era where any dance routine or challenge can push a song. Two examples include the Savage challenge where it helped Meg Thee Stallion get that song to gain popularity and awards, and Doja Cat's Streets when the Silhouette Challenge took over social media for several weeks. This is definitely an opportunity for indie artists to have their music on the forefront with the Tik Tok creators. Tik Tok creators are the lifeline for trends, challenges, and how songs get discovered to new audiences. The app also surpassed Google as the world's most popular web domain at the end of 2021. Not only does the app handle distribution, but Soundon does help with promotional tools and support for artists. With a platform like this, there is a greater probability an artist can truly become an overnight success, and with the right marketing and press teams to help with Tik Tok content (book us for help with that), maintain that success for a long time.
Written by: Jay Guevara. @justinhisprime on all social media.
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