top of page

BEHIND THE MSQ

WHAT IS THEMSQSHOP?

Launched in early 2021, theMSQshop is a Creative Company inspired by music. Creative project management for independent artists and brands.

Specializing in:

  • Creative Project Management

  • Creative Direction

  • Branding

  • Graphic Design

  • Creative Content/Videography

  • Event Booking + Coordination

For years, our organization has been a linchpin in Virginia's creative, innovative, and collaborative scenes. From hosting events like 'Something Indie Water' to fostering partnerships with eminent independent artists

(click here to see some of the artists we work with), our journey stands as a testament to our unwavering commitment to local creativity.

MSQ Means Music.

Meet The Founder

78CC5A05-D5A6-4074-AD49-A052475FC466_edi

Will

FOUNDER + CREATIVE DIRECTOR

___________

  • Instagram

Will has 17 years of experience in the music industry. Formerly a rapper known as OG ILLA, his passion for creativity lead him to pursuing work with other creatives. As a self taught graphic design and creative director, ILLA has worked with over 1000+ artists and brands across the country for a slew of projects from cover art, music videos, merch, logos, branding and creative content for over 10 years. 
 

Located in the heart of Richmond, Virginia Arts District. In addition to our work for independent artists, theMSQshop has also been engaged by larger, national clients such as RCA Records, Roc Nation, Dream Chasers, and The Source magazine.


He also has over 10+ years of throwing live events, he used to run the Hip Hop and Nightlive division at Kingdom Nightclub in Richmond's Shockoe bottom and worked with their sister club Empire in Springfield, VA to route tours throughout Virginia. Some of the acts he worked with are Curren$y, Big KRIT, Lil B, Riff Raff, Aaron Carter, and many more. 

Experience

  • 30+ combined years in the music industry

  • 20+ combined years in event coordination

  • 10+ combined singles on commercial radio

  • 10+ combined years of social media management

  • 15+ combined years of branding and creative direction

  • 500,000+ combined streams on AppleMusic, Spotify, Tidal, and others

  • 1 million+ combined YouTube views

  • 60,000+ followers combined across all social platforms

  • Published Illustrator & Photographer

Noteworthy
Clients

  • RocNation

  • Sony Orchard

  • Atlantic Records

  • The Source Magazine

  • Dream Chasers

  • Elevator Magazine

  • Clark Atlanta University

  • RVA Fashion Week

  • Luckey Hospitality

  • The Collective

  • Kingdom Night Club

  • Innovating Vitality

  • Tink's Healthy Lemonade

  • Sweets by Bee

  • EpicFest

  • BCLS Landscaping

  • Infinity Studios

  • Choices

  • IronBridge Baseball Academy

  • Flite Skool

  • EZ CLOUD FIT + MORE

PRESS

IMG_8378_edited.jpg
IMG_7229_Original.jpg
IMG_8135_edited.jpg
IMG_7388_edited.jpg
87016B36-4D94-4539-9AEC-A13FC7F0104A.JPG
9BFACCE8-7A3B-45CE-A22D-10BB69929E47.JPG
IMG_1730.jpg
09BB3539-8F5D-4955-B75F-671DB63904AD.JPG
IMG_1729_edited.jpg

"Building a pillar for creatives thru entertainment, events,
education, engagement and editorial"

themsqshop creative.png
bottom of page