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iheardasongtoday vol 5: Nyne Con “NYNE”
# iheardasongtoday has always been bigger than just calling out a song or album I like. It is a running archive of what is really connecting wixth me, what feels honest, and what deserves a closer look in the moment. Over time, the segment has become my way of documenting the music that cuts through the noise, whether it is a record with mainstream reach or a project building its name the real way, through sound, identity, and staying power. Every entry adds to that story,
themsqshop
Apr 205 min read


iheardasongtoday vol 4: Blac Francis “VA Confidential”
I am back with another review. #iheardasongtoday is theMSQshop’s way of breaking down music like music, not like a trend report. I live with a project long enough to find out what it really is, not what it pretends to be on first listen. Then I come back and talk about what stuck, what missed, and why. VA Confidential by Blac Francis is different. It is experimental, and anything that takes risks is going to come with pros and cons. But one thing is not in doubt: the produ
themsqshop
Jan 73 min read


iheardasongtoday vol 3: Noah-O & Big No "Richmond Brave 2"
iheardasongtoday is my quality control. I do not talk about a project until I have tried to live inside it. If it cannot survive the commute, the chores, the silence, and the days where I am not in the mood for anything, it does not make the cut. With Richmond Brave 2 , the focus is not just Noah-O and Big No . It is the production, the atmosphere, and the world Retro Izzy built around them. This is one of those albums where the beats are not just a backdrop, they are the s
themsqshop
Dec 19, 20258 min read


iheardasongtoday vol 2: KeepItOnTheDiel “Trust More Valuable Than Love”
iheardasongtoday is about really living with a project before talking about it. Playing it in the car, in the house, running it back on good days and bad ones, and then being honest about what sticks and what does not. This time around, we are not just sitting with an artist, we are sitting with a producer and the world he built. Trust More Valuable Than Love is a compilation in name, but it feels more like a small universe built around one idea. KeepItOnTheDiel is at the c
themsqshop
Dec 8, 20255 min read
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