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Build Your Base: How to Update Your Site for More Business Growth

Running a successful business without a web presence is difficult these days. And growing your web presence begins with your — you guessed it — website!

Besides informing your audience, your site should effectively communicate your value proposition, bolster your brand, and drive sales. And that’s true whether you’re operating an e-commerce business, supplementing your brick-and-mortar store, promoting your service-based company, or pushing your creative products to the masses.

Investing in a well-designed website will take your business growth to new heights. And MSQ shows you how to accomplish that here.

Install the Right Tools

A big part of designing or redesigning your site is using tools that enable you to accomplish more with less time. For example, using the right website platform can make developing and maintaining your site much easier; some platforms will automatically come with most of the tools and features necessary.

You can also find technologies to help you with content creation, branding, data analytics, and much more. And integrating your existing tools will go a long way in ensuring a seamless connection and performance.

For example, many business owners synchronize their customer relationship management (CRM) and enterprise resource planning (ERP) solutions to create a centralized source for company data. If you run an e-commerce business, you’ll want to ensure you’re using and integrating the right payment systems.

Implement Process Mining

Implementing specific practices within your team can also help ensure your website looks and performs above average. Process mapping or process mining allows you to see which business processes are and are not working, and you can use data to tailor your site to fit your customers' needs and expectations.

Process mapping reveals valuable insights into customer behavior and trends, including buying decisions. Learn more about process mapping and mining and how to implement it, and you’ll experience increased sales, better risk management, new opportunities, and more.

Strategize Your Pages

Your site will need more than a stellar homepage to spur business growth. Build at least several pages with quality content showcasing your company's different aspects. Your homepage is crucial. Focus on building a product or service catalog, a blog for company updates and informational content, and a contact page that makes it easy for people to get in touch.

You also need to create landing pages for consumers to find you through search engines and other websites. Make sure every page aligns with the primary purpose of your site, whether it’s an online store, information hub, multi-media source, etc. And ensure your pages load quickly; consumers today typically don’t wait longer than a few seconds for a web page to load. Regularly test your site and use the necessary tools to maximize performance.

Utilize SEO

Search engine optimization is crucial for companies of all sizes and industries. Essentially, it means tailoring digital content so that Google ranks it higher on search engine results pages (SERP). Don’t hesitate to invest in any tools and professional services necessary to build brand recognition and generate leads, and be sure to optimize your website for geographic location.

Promote Your Site

Lastly, you must promote your brand and website through various channels. It starts with developing a well-designed logo, which you can do yourself with the right online logo maker. All you need to do is choose from a library of templates and customize the design with your branded elements. Then, include it on all your social media, email, and paid advertising materials.

It’s nearly impossible to flourish in the current business landscape without cultivating an online presence. Invest in tools and practices that can help you update your site to better engage your target customers, including process mining, SEO, and marketing materials. You’ll be realizing significant growth within weeks!

Written by Virginia Cooper

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