Rap Snacks has branded itself as the premier snack of Hip-Hop. Partnering with some of the biggest names in the game, past and present, its rise and expansion is thanks to the attention the rapper-influencers on the cover of every bag have brought to consumers. Be it the Dab of Ranch popcorn from the Migos or Lil Boosie's Louisiana Heat chips, each bag is eye-catching to say the least. CEO James Lindsay started the company in 1994, but hasn't met much widespread success until recent years, claiming it was the Migos partnership that really got the company moving.
Rap Snacks' newest sign of growth are its partnerships with popular mall chain Spencer's, and grocery giant Sam's Club, who will sell Rap Snacks variety packs featuring Rick Ross, Lil Baby, and Cardi B. This is a positive sign for the company, and for the popularity of Hip-Hop and the people who propel it forwards. It also is a positive way for rappers to expand their personal brand and get their names buzzing, while also earning a check from Rap Snacks.
James Lindsay also has used Rap Snacks to create a foundation called Bo$$ Up to educate people of underserved communities who don't have the same chance at financial literacy. The foundation is creating a stock market simulation app and an entrepreneurship program to give more people access to finance and business classes.
Written by Max Olarinde, @mobeige1 on all social media.